I came across GRAY AND GREENERY through Juniperberry kids. She had used the florist on wheels to make flower headbands for her SS18 shoot and I’d noticed them as they were gorgeous!! A little bit more investigating and not only is Laura, founder of Gray and Greenery a small business (which I LOVE) but she’s local to me (even better!!)!

Of course, I quickly got in touch with Laura to find out more!!!! Oh and she has VERY kindly offered any of my readers a special offer of £10 for the first week, with a one month commitment. Just mention “the star whisperer”.

When did you launch?
I set up the business in early 2017, and did as much as I could alongside my employed job… Then went full time Gray & Greenery in January 2018.

What’s your background? Have you always been a florist?
Floristry was a new career for me about 4 years ago. Before kids I worked in PR, then trained in bookkeeping and did that part-time when they were tiny… and although now as a small business owner the experience in PR and accounts is useful, neither was ever ‘my thing’.

It began when I volunteered to do the table flowers at the pub that I did the accounts for, going to the market and picking stuff out each week. I loved it so much that I signed up for a diploma in floristry, and at the same time, spotted a job advert (on good old Instagram!) for a trainee florist at the beautiful Battersea Flower Station. Going from an office environment to working outdoors in a little secret garden-style pocket of nature in SW London – and seeing so closely the details of seasons changing – was perfect for me at that time.

What’s your favourite ever flower? Just one!
Ranunculus (easy to pick now as it’s the middle of ranunculus season. Ask me in a couple of months and it’ll be peonies – I can always pick one – but it changes throughout the year!!).

What’s your worst flower?
The chocolate- or wax-dipped roses you see around Valentine’s Day!! Simply unnecessary.

Do you have hay fever? 😉
A touch of the tree pollen one I think, but not flowers luckily.

Where are you based?
I live in Wimbledon Park, and if I’m not in my little flower truck – my shop on wheels! – I work either from home or from my little lock-up workshop round the corner.

Are you open to do events such as flower crowns for birthday parties or flower arranging workshops for special office team days?
Yes definitely! Flower crowns are a really popular one in summer especially. I can do hand-tied bouquet workshops, vase arranging and also wreath-making for Christmas.

You have a weekly subscription service. How much is this for a standard bunch of flowers in season and where do you deliver?
The Gray & Greenery flower subscription service is £20 per bunch – either weekly or fortnightly, up to the customer. The varieties and colours vary each time, and of course throughout the year, to bring the most lovely seasonal flowers into your home and life. It works really well as a gift too – three or six month subscriptions make a lovely special present. Currently SW18 and SW19 postcodes with deliveries on Mondays.




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